Start a Blog About Marketing?

With the current economic downturn, marketing is increasingly important. Whether you’re a mom selling crafts and crocheted hats, or a start-up company looking to increase your brand recognition, effective (or ineffective) marketing can make or break you. Unless you have a marketing degree, however, this can be a confusing process.

Not everyone can afford to hire a marketing firm to promote their business; this is where blogs and how-to articles come in handy. The Internet provides easy access to thousands of articles and blogs intended to educate and enlighten readers, and is a veritable font of information. If you are a writer interested in marketing, here are a few suggestions for writing posts that will draw readers to your site and keep them there:

KNOW WHAT YOU ARE TALKING ABOUT

Don’t waste your time or that of your readers by writing about a topic that you are clueless about. If you are exploring new territory, take a few minutes to research, so that you can speak with a voice of authority. Your readers will assume that your information is valid and will likely follow your recommendations, so be sure to do it right the first time.

HAVE A GOAL BEFORE YOUR START AN ARTICLE

Unless you are a seasoned marketing guru and author, it is unlikely that you will be able to sit down and start writing off the cuff. Jot down the topic you would like to explore, a few important key points, and then start writing. This will give your article a more polished feel, and you will be able to be more concise, which is always good when writing a blog.

KNOW YOUR TARGET AUDIENCE

If you are writing about deals for dads, or money-making ideas for teens, make sure you are clear about your audience. A trick that writers are taught is to imagine someone reading their work. Imagine every detail, including clothing, hairstyle, facial expression, etc. Then, tailor your writing for that particular individual. This gives your writing a more personal feel, and will appeal to whom it should, thus guaranteeing loyal readers.

STAY UP-TO-DATE

Marketing strategies are constantly evolving, based upon the needs of consumers, advances in technology, changes in the economy, and other factors. Subscribe to newsletters, read recent articles and blogs, and be aware of changes that may affect the advice you are dispensing. Make sure that your writing always reflects current trends and ideas.

SHAMELESS SELF-PROMOTION WILL GET YOU EVERYWHERE

Once you have your blog up and running and are writing quality content, spread the word and draw readers to your site. This can be done through the use of social media, word-of-mouth, creative advertising, or other methods. Since you are writing about marketing, there’s no reason not to use some of the tools you are writing about, in order to gain readers and popularity.

The Internet has made authors out of unlikely people. The quiet kid in the corner now has an outlet for his ideas, without ever having to say a word; the know-it-all now has a platform from which to educate the masses. Everyone has strong opinions on at least one topic (if not more), and blogging enables people to gain an appreciative audience for their expertise. Why not make this work for you?